Delivering Connected Experiences

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Claire Carsberg

Brand strategist, creative, business-leader and firm believer in the power of 'so what?' Claire has spent the last 22+ years building brands, cutting through complexity and devising imaginative strategies and creative ways to help clients more effectively engage and convert.


Today’s buyer has changed. Savvy, digital and self-obsessed. Blurring the lines between B2B and B2C. It’s a customer obsessive era, where every digital touchpoint is scrutinised to deliver the right content at exactly the right moment. Where technology is targeted to be ever more personal. But, also where the physical experience can often be overlooked – and the disconnect couldn’t be more obvious.

In this vital webinar, JPC will draw on knowledge, experience and perspectives from inside and outside of the industry to help reconnect and align the internal discussion between sales, marketing and the rest of the organisation, to deliver a truly human, laser-focused - and most importantly - connected customer experience. Welcome to the era of B21.